* We are not able to consider H1-b, F1, EAD candidates that will need assistance for this position. *
Are you a self-starter, motivated, and don't want to be micromanaged in a limited, siloed position at a mega-corporation? Comfortable making a mistake, owning it, and learning from it? When you love what you do, you're willing to go the extra mile to succeed for yourself, the team, and our customers. You may like the challenge and excitement of a small startup like PTO Exchange. Learn more about us: www.ptoexchange.com
Digital Marketing Manager
We're hiring a B2B Digital Marketing Manager to help us scale based on demand and opportunity. You'll create content and build our brand, voice, and market presence. You'll help with scalable processes in lead generation.
This role will be a bit of jack or jill of-all trades -- someone who can manage a few different tasks and execute well. You are self-motivated, versatile, and GSD (gets stuff done)! This position reports and partners with our VP of Marketing and should bring an innovative and ambitious approach to their position.
Your Traits:
- Ethical, honest, and transparent
- Willing to make mistakes and learn and then do it again
- Family-oriented and inclusive
- Embrace the mission
- You want to change society through technology by helping companies support their greatest asset - their employees and their families
The Responsibilities:
The Digital Marketing Manager is an individual contributor role and is a pivotal player in building and executing a robust marketing engine that drives awareness, consideration, leads, and ultimately sales. Working in collaboration with the CMO and Sales team, the Digital Marketing Manager will help craft digital content and strategies to further the company's programs, brand, and revenue goals. We're looking for candidates that respectfully share honest and intelligent solutions to improve our mission and company.
- Own our digital/social channels – expand our voice, our presence, our awareness with targeted audiences and influencers
- Proactively seek, develop and disseminate mission-related content via a variety of media, including customer stories, video, images, interviews, and stats
- Copywriting and content creation – email, web, blog, social post
- Contribute to building and managing a rich content/editorial calendar that attracts a qualified audience (including blogs, whitepapers, ebooks, reports, webinars, infographics, etc.)
- Manage and optimize technical aspects of our HubSpot marketing and CRM systems
- Analyze and create reports using marketing and sales data to develop insights and make recommendations on areas for optimization
- Lead/assist in outbound and inbound marketing activities
- Contribute to new lead generation by converting site traffic through calls-to-action, landing pages, and content
- Establish and maintain scalable processes to create, deploy, manage email, and nurture campaigns to qualify leads and move them through the sales cycle
- Manage events and direct mail campaigns
- Undertake individual tasks of the marketing plan as assigned
- Respectfully share honest and intelligent solutions to improve our mission and company
Qualifications:
- Bachelors in Marketing, Business, or related field
- 4 - 6 year track record of B2B digital marketing experience
- Experience with HubSpot or related CRM
- Strong writing and content creation skills
- Strong project management skills
About PTO Exchange:
It all started with an idea… "Wouldn't it be great to be able to use some of your unused vacation time to help pay for a vacation? Then you could take a nicer vacation than you would otherwise have been able to afford?"
Did you know that paid leave is the most common employee benefit in the private sector (according to the Bureau of Labor Statistics). Yet, more than 429 million days go unused every year, amounting to $84 billion in lost earnings to employees. Ouch!
PTO Exchange is redefining the meaning of earned Paid Time Off (PTO) by providing employers a platform that unlocks the accrued PTO benefit for employees to share with co-workers in need, donate to non-profits, contribute to their 401K, HSA, or even exchange for goods and services. Did you say, "Wow, huh, what?" This type of benefit can help attract and retain employees while reducing PTO liabilities for employers.
We have developed a software solution that provides a flexible platform for employers and employees to manage their accrued time off. Employers add value to their benefits and programs by offering choice and flexibility to their employees. That's a homerun!
PTO exchange has committed partnerships with Alight (formerly AON), which has 22mm employees on its platform, and includes customers with companies like Premera, Davita, and other leading benefits providers
We are looking for intelligent, capable, energetic, passionate team members who are not afraid to speak up, step up, and help us grow to our potential and yours.
Please visit www.ptoexchange.com to learn more.